Most musicians post the same thing twice a week and then wonder why the account feels dead. The problem is rarely volume. It is that everything posted was about the release.
Post the work. A clip of the take that worked on the fourth attempt, a shot of the room you write in, a page of notes. People follow musicians for the process as much as the output.
Post the places. The venue with terrible sound, the drive home, the queue outside. These are the details that make a project feel like a life rather than a product.
Post other people's work, sparingly and honestly. The drummer who played on your track, a record you actually listened to this week. Make it specific enough that it reads as taste and not as a favour.
Post things that answer a question. How you recorded a part, what a sample was, why a track ended up slower than you planned. People reply to these more than they reply to release announcements.
And post yourself, occasionally, without the filter of a marketing plan. Not every post has to sell something. An account that is only offers gets ignored, including by the people who like your music.
Keep it regular enough that people recognise you in their feed, and stop trying to make every single post count. One good post a week beats seven posted because a calendar said so.
Captions matter more than most people think. A short line beats a paragraph, and a question beats a statement, because people reply to what they can answer. Put context in the caption only when the image cannot carry it alone. If a post needs three lines of explanation before it makes sense, it is probably too complicated to work in a feed.
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